Portfolio

Case Studies

Real projects, real outcomes. Each case study follows a structured Problem, Approach, Execution, Outcome framework.

Led full rebuild of a legacy marketplace platform, simplifying discovery and improving scalability.

Transformed a static list tool into a data-driven platform, increasing product stickiness and long-term user value.

Replaced fragmented spreadsheets with a centralized system, improving visibility, alignment, and execution across teams.

Centralized fragmented client communication into a ticketing system, shifting support from leadership-driven to system-driven.

Built and executed multichannel campaigns combining email, SEO, and platform distribution — driving 138% Y1 revenue growth for a client.