Multichannel Growth Engine

Context

In addition to product and operational leadership, I led email marketing and fulfillment execution, owning the delivery of multichannel campaigns for clients ranging from mid-market to billion-dollar organizations.

Designed campaigns as part of a broader product, marketing, and sales system — ensuring alignment between user acquisition and conversion.

Approach

Built and executed integrated marketing systems combining:

• Email marketing (primary ownership)
• Telemarketing coordination
• SEO and content strategy
• Platform-based distribution (Program Business + Agency Directory)

Focused on:

• Targeted audience segmentation
• Behavioral email flows
• Conversion-driven messaging
• Aligning marketing with sales follow-up

Execution

• Developed and deployed behavioral email campaigns (lead + nurture sequences)
• Designed supporting assets including landing pages and content
• Integrated marketing efforts with sales development teams for follow-up
• Managed execution across fulfillment teams to ensure consistent delivery

Selected Outcomes

• 144 downloads, 205 appointments, and 251 additional leads in a single campaign
• 138% revenue growth in year one for a client through multichannel strategy
• Contributed to 24% YoY growth and 75% YTD growth in subsequent periods
• Increased organic traffic by 140%+ through SEO and content initiatives